I guess you could call me a hybrid marketer: 50% brand planner. 50% marketing strategist. 100% oriented towards solving business problems with integrated solutions that 'sell or else' (as advertising pioneer, David Ogilvy, was known to say).

I've spent a lifetime (well, mine, at least) in marketing, advertising and branding.  Though I began on the client side, I've logged the bulk of my 15 years in the account management and planning/strategy departments at a mix of Havas and WPP agencies, including Wunderman and Ogilvy & Mather.

My experience runs the gamut and continues to evolve with the marketing ecosystem. But while today's marketplace grows increasingly digital, social and data-driven, one things remains constant:  the power of brands and the relationships consumers have with them. 

How I help companies build their brands and grow their business:

+    Marketing strategy for brands & products
+    Brand building (identity, positioning, architecture, activation)
+    Research (market & consumer)
+    Consumer insights mining (user personas, experience mapping)
+    Integrated communications and content planning for paid/earned/owned channels
+    Demand generation & lead generation program development 
+    KPI-based measurement & analysis via digital metrics
+    Leveraging marketing optimization tools when available (customer segmentation, CRM,  marketing automation)